Panama’s New Tourism Campaign
The Panamanian Tourism Authority has launched their new campaign with a new slogan: “Panama Surprises.”
It will replace the surprising former slogan which translated as “It Stays in You” or “It Will Never Leave You.”
The international campaign is made up of 52 promotional infomercials that started broadcasting this month in Panama, the United States, Canada, Puerto Rico, and Hawaii.
Panama does surprise in many ways.
[...] Despite reports last year, it appears that Panama has been unable to shake the “It Will Never Leave You” tourism slogan. [...]